Expert opinion – supported by facts
This report was conceived by thought leaders in our industry and features the research behind of that, we’ve got examples of how some of the world’s biggest brands are reacting.
And, as experts in the field of packaging, we guide you to ways in which innovative packaging can help you not just cope with the change – but use it as an opportunity to gain a competitive advantage.their views on how the world is changing. On top world’s biggest brands are reacting.
The four key trends – in summary
- Instantly Instagrammable
There is an increased emphasis on buyer experience. As convenience is taken for granted and choice becomes infinite, consumers are now seeking unique experiences. We take a look at what those experiences are and how you can create them.
- Open Opportunities
Another trend can be seen in deepened levels of collaboration within the supply chain. Tech-enabled data sharing is unlocking new opportunities through close partnerships across the supply eco-system. Let us share examples of how this collaboration could help you find new efficiencies.
- Conscious Consumption
Environmental awareness amongst consumers is rising faster than ever – causing huge shifts in shopping preferences and buying behaviours. What are the factors behind the rapid rise of the ethical consumer? We document the trend and report on how brands can build and convey trust in the battle to win the hearts and minds of the eco-conscious consumer.
- Green Government
Lastly, it is not just consumers who are driving change. Legislation is changing rapidly, and we will be working within a much stricter regulatory framework in the coming years, triggering shifts in materials and solutions. Most retail brands are reacting – the smartest ones are anticipating innovatively new legislation.
A concise report for curious (but busy) people
There is a lot going on in our industry, and we don’t have the time or budget to jump on every novelty that rolls by. By crystallising the many changes in our fast-moving sector to four key trends that will impact packaging, we hope we have made it easier for you to keep abreast of changes.
Want to know what’s really going on? Where these trends are coming from? And what to do about them? Take a look at Packaging Trend Report: 2020 and beyond, and get ahead of the curve.
