DS Smith

Free whitepaper: Shopper trends unpacked

Retail is changing fast. A new generation of consumers look to engage with their favourite brands, but are less likely to navigate to the centre of the store.

Catch up with the evolution of shopper behaviour in our 2018 trend report.

Download your
free whitepaper

How you can shape
shopper behaviour

From positioning on the shelf to online engagement and personalisation – a huge number of factors influence consumer decision-making.

Discover 6 key trends in retail to effectively shape shopper behaviour in 2018.

3 fascinating facts
from our trend report

  1. Millennials avoid the middle

    47% prefer to stay around the perimeter of the store. Drawing them into the centre takes extra effort.

  2. CSR matters more than ever

    84% of consumers consider your CSR efforts when deciding what to buy.

  3. Personalised messages increase conversion

    76% of shoppers are more likely to visit a store after receiving a personalised offer.