DS Smith

Plastic Reduction in the supermarket

1,5 mln
1.5 million tonnes of plastic can be removed annually from just five categories in European supermarkets


70 mrd
The five established categories account for  70 billion pieces of plastic per year.

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Consumer Driven

This research shows that simple changes in the materials used can make a big difference for retailers, meaning that the use of plastic will decrease by millions of tons over the next ten years.

Although not a panacea, we know that sustainable corrugated cardboard packaging plays an important role and is attractive to brand manufacturers, retailers and consumers.