Imagine you could save some 25% in shipping costs every year. At the same time, you would lower your environmental impact, improve your efficiency and build up your brand.
Sound impossible? It’s not. Because it’s all connected. Like the unwitting princess on the pea, you’re sitting on an unidentified issue. It’s called the empty space economy.
Consider this: according to a survey conducted by Forbes Insight and DS Smith, on average, 24% of every container sailing across our oceans is empty. This results in the equivalent of about 61 million TEU containers being shipped unnecessarily each year. Or roughly $46 billion in potential global savings.
Why does this waste happen? Because businesses have not found the right balance between eliminating empty space from their cartons and having the right size for an optimum container ﬁll at the same time.
Let’s take a closer look at the key benefits of reducing empty space. And why it should quickly become a high priority on executive agendas.
Whether you care about your environmental impact and customer experience or not (spoiler alert: you should!), eliminating void fill is just common sense.
How so? Because you’ll use less packing material and will get more items into one shipment, for instance. Add to that improved efficiency in the supply chain and you’ll see those profit margins expand quickly. (By the way: did you know digitally printed tracking codes can also make a huge difference?)
The only obstacle seems to be convincing leadership. Our research shows that only 39% of respondents – mostly in operations and purchasing – feel that decision makers in their organisation are aware of the empty space issue. Some of the key numbers below might just convince them …
The environmental cost of shipping air is threefold:
Want your excellent reputation to precede you? Providing a great customer experience is crucial – and with e-commerce ever on the rise, the role of packaging is gaining importance.
Increasingly, the e-com packaging experience is the only point of contact with the customer, turning it into the only opportunity for a brand to stand out.
Apart from providing an enjoyable unboxing experience, don’t forget to highlight your sustainability efforts: it’s something the modern customer is paying more and more attention to. A big box with a tiny item is not a good look. Want to keep up? Make reduce, reuse, recycle your new mantra.
It’s simple, really: how a product is packaged inﬂuences customer satisfaction, and therefore customer acquisition and retention, and therefore revenue. (Does your packaging supplier provide you with added value?)
Eliminating void fill is good for your brand, your customer and the environment. Find out which strategies to adopt and get inspired by real-world examples.
Take a closer look at our industrial offering and discover a variety of single-use or reusable solutions which can help to optimise your supply chain.