In this age of omnichannel shopping, it’s easy to overlook POS materials as a way to boost sales. But recent figures have shown that Point of Sale displays remain highly effective as a method to influence consumer decision-making.
Conclusion? It’s still very important for a brand to maintain a strong physical presence in-store that complements its online presence.
Source: FMI: Supermarket Facts
Interested in increasing your brand’s in-store profile? Get inspired at a DS Smith Impact Centre nearby and see the power of Point of Sale materials for yourself.